Wells Computer Consultants Ltd

Retail Outlet Planning is a method for controlling the outlets and locations at which a company's products or services are sold to provide the best return on the assets invested in selling. The techniques are equally applicable to large and small companies that require a selling presence in retail centres and parks. Ownership of a shop by a company in a retail centre is not a necessary criterion for the application of such methods to a company's retail trading. Sales may be achieved through third party outlets or franchises.

Wells High Street. A busy retail centre. WCCL has the knowledge to design software that can identify your potential markets. info@wccl.co.uk

The objective is to determine the potential sales of a company's various products in a retail centre. This requires a knowledge of the population in the area and its characteristics. By matching population characteristics with the product properties an assessment of the potential sales of a product in a retail centre can be arrived at from other Government statistics on trends in retail sales.

Other marketing techniques are available to correlate and verify population cross sections that use retail centres and the purchasing habits of the local population.

By matching potential sales against actual sales in each retail centre new potential centres can be identified, centres which are oversubscribed can be re-examined and the performance of different outlets in similar centres can be compared. The objective is to achieve the highest exposure for the company's products and increase sales in each potential market for the optimum investment.

A competitor's performance can be estimated and the impact of a competitor's presence in a retail centre on the sales of a product assessed from the estimated total sales of the product type in a retail centre.

To find out more about Retail Outlet Planning and how it can assist your business contact Wells Computer Consultants Ltd.